The project is based on the “Cyberanimation” approach proposed by Mario Viché González in his book @CIBERANIMATION and later deepened in his article “The praxis of cyber-animation” as a theoretical frame of reference. The author defines this notion as: updating and adapting the educational practices of sociocultural animation to the new paradigms generated by the Information Society Technologies.

As regards sociocultural animation, this constitutes the set of social practices that aim to stimulate initiative and participation in communities in the process of their own development and in global dynamics of the socio-political life in which they are integrated. (UNESCO). 

In this sense, according to Mario Viché González, the digital practice of sociocultural animation is characterized by:

1. Communication and horizontal participation as an alternative to hierarchical intervention
2. Collaborative projects as an alternative to intervention projects planned from top to bottom
3. Participation as a consequence of connectivity, the confluence of identities and common concerns
4. Mediation as an alternative to professional intervention by and for citizens
5. The priority of ideas and proposals (contents) over the continent: activities, resources, supports and even software
6. Media convergence as a formula for access to information, communication and analysis of social reality
7. Network connection as a formula for social organization and participation in debate and decision-making
8. The absence of universal principles and, consequently, a communication based on individual and collective ideas, concerns, interests and identities
9. A culture of individuality and collectivity as a confluence of interests and desires of individuals, in solidarity and collaboration

The practice of cyberanimation is structured from:

– Sustainable development. This objective is presented both as a need for survival and as a principle of solidarity intervention that justifies the need for a social organization and cooperative work.

– Network community. Virtual community that is structured from multiple cultural identities, common affinities, cooperative exchange networks that make possible a coordinated social praxis and in the short term, a new model of community social development.

– Individual and collective identity. Based on the emergence of new identities, identities that overcome spatio-temporal constraints to become new, much more personalized identity models while shared on the Internet and structured based on common affinities, concerns and interests.

– Development of cultural and individual rights. Individual rights ensure freedom of action and creation of knowledge; they also ensure the free expression of local individualities and identities

– Democratic participation in the Network. An interactive involvement that is the starting point for e-participation, the generating principle of a new participatory model that implies contact, dialogical involvement, identification and individual and solidarity decision-making.